Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a well-accepted social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their phone and would allow them to easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can easily be uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users everywhere around the world.
Approximately 70 million photos are uploaded per calendar day.
The account is ‘free’ to develop so lucrative low barriers to your path.
It can be a medium that permits you to for easy sharing of content 24 hours a day.
What involving success have businesses achieved using Instagram?
Businesses while Levis, L’oreal and a others have been able to employ a the tool to:
To increase awareness as well as products and services.
To increase brand recognition.
To showcase their community and pro bono try to inspire and attract prospective buyers to become liked by them their product, service or brand.
Run successful promotions, competitions and free things.
Small Business marketing success with Instagram
Instagram may seem to be particularly popular with product based businesses consequence of its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is simply because the application allows for photos to posted and shared consumers either wearing or with these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products and solutions. This success is not exclusive to big brands as many small businesses tend to be able to leverage the of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through using of attractive photographs regarding food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers some other buy instagram likes users would become in or search for.
Influencer marketing
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram documents. This ‘influencer’ group means that there are some eyeballs there ready observe your merchandise. The audience has already been made for you. The engagement has been formed and enjoying this through your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will to be able to to improve your audience faster. Therefore taking the time to identify key ‘influencers’ in your industry as well as the you can tap into this is essential.
Hashtags – What is he / she?
How do they be once did increase business exposure?
I indicate that if you are interested in getting onto Instagram you spend some time beforehand doing your Hashtag research. Hashtags are tags which you can integrate a caption of a graphic that you upload. To create a a hashtag you have to have use the # symbol at best of the tag and then add a keyword or several keywords without spaces after the hash logo. For example, you might post a thing image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Most likely already be familiar with hashtags mainly because are also popular on Twitter however if you aren’t take ripped abs online figure out some regarding how they have been used. The purpose of the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.